{"name":"Standing Apart | The Business Differentiation Podcast | Nigel Ridpath","short_name":"Standing Apart | The Business Differentiation Podcast | Nigel Ridpath","theme_color":"#ffffff","start_url":"/","display":"standalone","background_color":"#fff","description":"<p class=\"mb-3 text-base leading-[27px] text-neutral-900 last:mb-0\">Most businesses say they're different. Very few can explain why that actually matters — or make it stick with the people they're trying to reach.</p>\n<p class=\"mb-3 text-base leading-[27px] text-neutral-900 last:mb-0\">Standing Apart is a fortnightly podcast about business differentiation: what it means to build something genuinely distinctive, how to communicate it clearly, and why so many companies end up competing on price when they don't have to.</p>\n<p class=\"mb-3 text-base leading-[27px] text-neutral-900 last:mb-0\">Host Nigel Ridpath — consultant, author and keynote speaker — brings in guests who've built standout businesses, developed unconventional leadership approaches, or thought seriously about competitive strategy. Each episode includes a main conversation, a Superhero of the Week (a real business or leader doing something worth noticing) and a One Minute Rant on whatever has got Nigel's attention that fortnight.</p>\n<p class=\"mb-3 text-base leading-[27px] text-neutral-900 last:mb-0\">If you lead a team, run a business, or are trying to build something that stands out in a crowded market, this is worth your time.</p>\n<p class=\"mb-3 text-base leading-[27px] text-neutral-900 last:mb-0\">New episodes fortnightly. Search Standing Apart in your podcast app and subscribe.</p>","icons":[{"src":"https://deow9bq0xqvbj.cloudfront.net/image-logo/19816785/Standing_Apart_logo_2048_300x300.png","sizes":"300x300","type":"image/png"}]}