#13 - Unlocking the Secrets of Premium Positioning

Join host Nigel Ridpath in a captivating exploration of premium positioning, where daring pioneers challenge the status quo to create extraordinary value. This episode of Standing Apart delves into the stories of remarkable businesses and individuals who defy conventional norms, demonstrating that standing apart is more than just a strategy—it's a movement.

From the intriguing journey of Daylesford Organic Farm's agricultural theater to Timpson's evolution as the trusted high street expert, and Brompton Bikes' embrace of urban mobility with style, discover how these enterprises command admiration and premium prices through consistency, confidence, and commitment.

Venture further as Nigel reveals practical strategies that any business can implement, regardless of size, to transform their positioning and pricing. Alongside these insights, enjoy his weekly rant on the pitfalls of the race to the bottom mentality, and meet this week's business superhero, Alex Head of Social Pantry, who embodies the power of purpose over price.

This episode is a treasure trove for innovators and changemakers eager to embrace differentiation as their superpower. It's time to stand apart. Subscribe now to not miss future episodes.