#28 - Why Gross Jobs Are AI-Proof - and What Every Business Can Learn From Pest Control, with Tim Whitt

In this episode, Tim Whitt and Nigel explore why physical, human-essential trades are proving uniquely resistant to AI disruption, how to identify - and deal with - the toxic personalities quietly undermining your organisation and the single customer question that added 27% to Tim's annual revenue. Tim also shares his thinking on referral programmes, building customer loyalty through multiple service lines and why maximising your existing client base almost always beats spending on advertising.

Fair warning: this episode contains pest control content. There is one story in particular that you will not forget. You have been warned!

Infested is available now on Amazon.

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