The Standing Apart Podcast

#13 - Unlocking the Secrets of Premium Positioning

Join host Nigel Ridpath in a captivating exploration of premium positioning, where daring pioneers challenge the status quo to create extraordinary value. This episode of Standing Apart delves into the stories of remarkable businesses and individuals who defy conventional norms, demonstrating that standing apart is more than just a strategy—it's a movement.
From the intriguing journey of Daylesford Organic Farm's agricultural theater to Timpson's evolution as the trusted high street expert, and Brompton Bikes' embrace of urban mobility with style, discover how these enterprises command admiration and premium prices through consistency, confidence, and commitment.
Venture further as Nigel reveals practical strategies that any business can implement, regardless of size, to transform their positioning and pricing. Alongside these insights, enjoy his weekly rant on the pitfalls of the race to the bottom mentality, and meet this week's business superhero, Alex Head of Social Pantry, who embodies the power of purpose over price.
This episode is a treasure trove for innovators and changemakers eager to embrace differentiation as their superpower. It's time to stand apart. Subscribe now to not miss future episodes.

#12 - The Inbound Evolution: How Gen.AI is Transforming Marketing

In this episode of Standing Apart, join host Nigel Ridpath as we dive into the transformative journey of inbound marketing in the era of Gen.AI. Explore how traditional marketing has shifted from outbound strategies based on interruption to a more consumer-centric, inbound approach.
We unveil the story of a mid-sized UK e-commerce business navigating the saturated market of sustainable living. Discover how consistency and patience turn this company's marketing efforts into a powerful engine of growth and deepen your understanding of why standing apart in marketing is more essential than ever.
The episode also sheds light on today’s technological disruptions, especially the tectonic shifts caused by AI advancements. Learn about the new challenges businesses face and the innovative strategies emerging as market leaders grapple with these changes.
Don't miss our regular features, including Nigel's one-minute rant about Xero's generative AI initiative, and a spotlight on our Superhero of the Week, Alex Warren, a remarkable musician with an unconventional path to success.
 
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#11 - How to maximise your relationship with existing clients

Standing Apart, hosted by Nigel Ridpath, focuses on the theme of differentiation - both personally and in a business sense.
Episode 11 focuses on maximising the relationship with existing clients. I chat with Tamara Phelan about best practice.   
I also reveal who is Superhero of the Week, which, this week, is from the world of TV comedy, and I get to have my 1-Minute Rant. 
 
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#10 - How to create a great business within the energy sector - pt2

Standing Apart, hosted by Nigel Ridpath, focuses on the theme of differentiation - both personally and in a business sense.
Episode 10 is part 2 of an interview with Hugh Taylor from Roadnight Taylor. We discuss the energy sector that is the business focus, but also the purposefulness with which Hugh leads the organisation. 
You can find the Roadnight Taylor flywheel here.
Here is Hugh's reading list: 
Good to Great - Jim Collins
Influence- Robert Cialdini
Bounce- Matt Syed
Radical Candor- Kim Scott
Hyperfocus- Chris Bailey
Humanocracy- Gary Hemel
Think Again- Adam Grant
No Rules Rules- Reed Hastings & Erin Meyer
The Win Without Pitch Manifesto- Blair Enns
** Please like, rate and subscribe! It really helps us reach a bigger audience. **
** Please follow our LinkedIn page for all the latest news.**

#9 - How to create a great business within the energy sector - pt1

Standing Apart, hosted by Nigel Ridpath, focuses on the theme of differentiation - both personally and in a business sense.
Episode 9 is part 1 of an interview with Hugh Taylor from Roadnight Taylor. We discuss the energy sector that is the business focus, but also the purposefulness with which Hugh leads the organisation. 
Here is Hugh's reading list: 
Good to Great - Jim Collins
Influence- Robert Cialdini
Bounce- Matt Syed
Radical Candor- Kim Scott
Hyperfocus- Chris Bailey
Humanocracy- Gary Hemel
Think Again- Adam Grant
No Rules Rules- Reed Hastings & Erin Meyer
The Win Without Pitch Manifesto- Blair Enns
** Please like, rate and subscribe! It really helps us reach a bigger audience. **
** Please follow our LinkedIn page for all the latest news.**

#8 - How to come up with a new business model - a personal story

Standing Apart, hosted by Nigel Ridpath, focuses on the theme of differentiation - both personally and in a business sense.
Episode 8 focuses on a personal story from Nigel, about how he and the team at Cloud9 Insight were pioneers in the world of selling SaaS solutions - in their case Microsoft CRM Online.   
This is Cloud9:
 
Here Is David collecting his award in the House of Commons, from the Secretary of State:
 
 
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#7 - What is a Circular Economy?

Standing Apart, hosted by Nigel Ridpath, focuses on the theme of differentiation - both personally and in a business sense.
Episode 7 focuses on the circular economy. We take a look at what's happening in this space,  inspired by this article by Pallab Ghosh.  
I also reveal who is Superhero of the Week, which, this week, has a personal flavour, and I get to have my 1-Minute Rant, which gets slightly political. 
 
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#6 - How can people in the education sector do things differently?

Standing Apart, hosted by Nigel Ridpath, focuses on the theme of differentiation - both personally and in a business sense.
Episode 6 focuses on the education sector. We take a look at what's happening in schools in the most deprived areas, inspired by this article by Elaine Dunkley and producer, Kate McGough. I interview Nicki Hambleton, former Head of Art at UWCSEA in Singapore, about how one of the top schools in the world innovates.
I also reveal who is Superhero of the Week.
Nicki's podcast on Visual Thinking can be found here. 
A summary of Maslow's Hierarchy of Needs, mentioned in the show, can be found here. 
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#5 - What are the advantages of being a market disruptor?

Standing Apart, hosted by Nigel Ridpath, focuses on the theme of differentiation - both personally and in a business sense.
Episode 5 is all about market disruptors. We take a look at examples, including WeBuyAnyCar, Habito and Marshmallow. We explore the characteristics of disruptive leaders. And finally, we provide some tips on how you can make your business more disruptive.
It also includes a rant about the debate around AI.
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#4 - What's the latest in the legaltech world?

Standing Apart, hosted by Nigel Ridpath, focuses on the theme of differentiation - both personally and in a business sense.
Episode 4 includes an interview with Kim Simmonds, CEO and Founder of Cloud Contracts 365. Kim is shaking up the legal sector with her new SAAS product that handles day-to-day contract creation and contract review.
It also includes a rant about New Year resolutions.
** Please like, rate and subscribe! It really helps us reach a bigger audience. **
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